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LAPONIE PARTNERS: RUOHONJUURI

For any company, great partners are key. In this new EDIT series, called Laponie Partners, we are proud to present the companies and people we work with to make it all happen. This week we talked to Johanna Koskinen, marketing director at Finnish eco-trade pioneer Ruohonjuuri, who exclusively retails Laponie of Scandinavia in Finland in a number of their stores, and their web shop.



TELL US ABOUT RUOHONJUURI – WHAT IS IT AND WHAT DO YOU OFFER YOUR CUSTOMERS?
Ruohonjuuri is a store for good life, offering a wide range of ecological food, health products and natural skincare – smart, easy and delicious choices to support your wellbeing.

Ruohonjuuuri has 15 stores in Finland and one, soon two, stores in Stockholm, Sweden, under the Happy Food Store brand. At Ruohonjuuri, we believe that well-being stems from honest food and wellness insiights. At our core is a tradition of strong values and respect for the ecological and for sustainability. We believe in freshness, relevance and vitality, and we appreciate fair trade done with respect for people and nature.

WHAT DOES RUOHONJUURI OFFER WITHIN NATURAL SKINCARE?
Ruohonjuuri offers a holistic shopping experience in terms of natural skincare. You’ll find the best natural skincare brands, along with supplements to support your beauty routine and and other cornerstones for a good life. We believe in holistic beauty and that beauty starts from within.

We take great pride in the fact that clients get to test skincare products before deciding on buying. We offer in-store testers of all products for customers to try on their own skin. For us it´s important to help customer find the right products to support the beauty of their skin, both by advising them personally and through testers.

HOW HAS LAPONIE OF SCANDINAVIA BEEN RECEIVED BY RUOHONJUURI CUSTOMERS?
Our quality-conscious customers have been very happy with Laponie of Scandinavia. The line has gotten credit especially for its simplicity and for its caring properties: many “problem skin” customers have gotten a lot of help with their skin issues. Our customers also appreciate the Finnishness as well as the research and development that goes in each of the products.

www.ruohonjuuri.fi

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