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Gentle Gel Cleanser

Purifying & non-drying face wash

Regular price 18,00 €
Sale price 18,00 €
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100 ml
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Free delivery on all orders over 50€. Delivery in 2-6 business days.

A deep cleanse shouldn't strip your skin - especially not when dealing with sensitive and problem skin.

Our non-foaming Gentle Gel Cleanser thoroughly dissolves oil, dirt and makeup with a potent yet skin-friendly, plant-based surfactant and conditions with hydrating sugar beet extract and anti-bacterial xylitol sugar. Your skin will feel pure, never tight.

And as a gentle reminder, which bears repeating: ALWAYS, and we really mean ALWAYS, apply the Gel directly onto dry skin, without water. That's how it's formulated. Applying to moist skin will dilute the cleansing power of the Gel. Same goes for our Mild Milk Cleanser and Nourishing Oil Cleanser. Read more in our How to use section below!

Formulated for sensitive & problem skin. No added fragrance. Vegan & natural ingredients. Developed in our own Helsinki lab & made in Finland.

Ingredients (INCI)

Aqua, glycerin, polyglyceryl-4 laurate/sebacate and polyglyceryl-6 caprylate/caprate, cetyl hydroxyethylcellulose, betaine, xylitol, sodium levulinate, sodium anisate, citric acid. More info

How to use & tips

  1. Apply to dry skin without using water and massage unto skin.
  2. Rinse off with water. For a deeper cleanse, soak our re-usable face pads in war, water and wipe off.
  • Tip 1: Does it feel like most exfoliants are too harsh? Our Gel doubles as a very light exfoliant - simply leave on skin for 5-10 minutes and rinse off.
  • Tip 2: The Gel Cleanser is an excellent gentle alternative to shaving foam for sensitive beards.
  • Tip 3: Dealing with chest and back breakouts? The Gel gently cleanses your whole body!

Why it works for sensitive & problem skin

•Contains only 10 ingredients.

•Contains no added fragrance (and no essential oils or floral waters) and no alcohol. 

•pH is around 5.5 (healthy skin's own pH is slightly acidic, between 4.8 and 5.5).

•Formulated with a  gentle and skin-friendly preservative system. This means we've created a unique preservative system for the Gel, to minimise overlap with our other leave-one products, using gentle preservatives.   

•Non-drying formula.

•Contains a gentle, non-ionic solubiliser/surfactant to thoroughly cleanse skin without disturbing skin's own barrier.

•Finnish betaine fights dehydration.

•Plant-based glycerine is a well tolerated humectant, that moisturises and protects skin, repairs the skin barrier, slows down water-loss and has antimicrobial properties and also helps cleanse skin.

•Xylitol, also a humectant, increases moisture content in skin and breaks down bacterial biofilm on skin.

The Gel has been rigorously tested by our founder Kristina and chemist Jaana, both of whom have a long history of sensitive and problem skin. 

•Allergy-labelled by the Finnish Allergy, Skin and Asthma Federation. 


Tube made of aluminium, cap made of plastic and outerpack made of cardboard. 

Best before



Awards: BSA 2020Awards: BSA Finalist 2020


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Solvent. Water. The main vehicle for our Gel Cleanser.


Humectant and skin protecting. Technically a sugar alcohol, glycerin is one of the oldest, most common and most versatile humectants used in cosmetics. It moisturises and protects the skin, accelerates skin barrier recovery and has antimicrobial properties, among other things. We use the vegetable kind, made from rapeseed and organic corn and soy oils.


Surfactants. Low foaming, non-ionic surfactants, actually solubilisers, made from castor, rapeseed, palm and coconut oils. A surfactant acts as a cleansing agent and emulsifier. The combination we use has excellent and proven makeup removing capabilities, and is mild on the skin and eyes.


Thickening. Basically the Gel in our Cleanser, cetyl hydroxyethylcellulose is a water-dispersible polymer. Made from natural, wood derived cellulose, which has been synthetically modified.


Humectant and skin conditioning. Betaine is highly purified sugar beet extract, chemically speaking an amino acid derivative, that maintains skin moisture balance and strengthens the skin barrier even under very dry conditions. It is a so-called osmolyte, controlling water balance in living cells. The one we use is made from Finnish sugar beets.


Humectant and skin conditioning. Xylitol is a sugar alcohol that moisturises and conditions skin, whilst possessing anti-bacterial properties. There is some interesting research that suggests xylitol has the ability to inhibit bacterial biofilm on skin, which in turn may be the cause of many skin issues. The one we use is made in Finland from European hardwood.


Skin conditioning and preservative. Sodium levulinate is the sodium salt of levulinic acid, an organic acid that in this case is derived from sugarcane. Together with sodium anisate, water and plant derived glycerin, it makes up the preservation system we use for our Gel Cleanser. At the appropriate pH, the salts transform into acid, and voilà – product preserved.


Antimicrobial, flavouring agent and preservative. The salt of star anis derived organic acid. The other half of our preservation system.


Buffering agent. Citric acid is a commonly used buffering, i.e. pH adjusting, agent in cosmetics. It is made through bacterial fermentation and shifts the pH of the product into the acidic range. This is closer to the natural pH of the skin, which may range from 4 to 7, but is usually thought to be between 5 and 6, with recent studies, however, indicating it to be below 5.

How to choose the right face cleanser for sensitive & problem skin

From our blog: How to choose the right face cleanser for sensitive & problem skin

It all starts with a good cleanse. Choosing the right cleanser is key in caring for sensitive and problem skin - often at the root of many skin issues are wrong and often too harsh cleansers, that disrupt your skin barriers. If you have moody skin, it can also be a good idea to keep two different cleansers on the shelf. Some days your skin may need a good but gentle cleanse, other days it needs a deep cleanse that doesn’t strip your skin. Or maybe you prefer to double cleanse. Our Cleansers can be used separately or together, depending on your skin day and how you like to cleanse.

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What people think

Customer Reviews

Based on 109 reviews
Luotto tuote

Pitkään käytössä ollut combo Milk- ja Gel puhdistusvoiteet. Poistaa meikin tehokkaasti ja sopii reaktiiviselle iholle.


Täydellinen putsari! Minulla reaktiivinen ja super herkkä ja herkästi punoittava iho, ja tämä ei ärsytä eikä kuivata sitä yhtään. Jättää mukavan puhtaan tunteen iholle. Käytän illalla öljyputsarin jälkeen, aamulla yksinään.


Putsaa hyvin ihon ja ihosta tulee raikas ja puhdas ❤️

Gentle gel cleanser

Tämä puhdistusgeeli on täyttä kultaa, RAKASTAN tätä!
Olen koko elämäni paininut huonon ihoni(akne,hormonaalinen akne, herkkä, couperosa, rasvainen, pintakuiva) kanssa ja kokeillut lähes kaiken maan ja taivaan väliltä. Olen kahlannut niin selektiivisen kosmetiikan, luonnonkosmetiikan kuin apteekkikosmetiikan kin syöverit läpi. Onneksi löysin Laponien <3
Tämän puhdistusgeelin käyttöä tarvitsee ikäänkuin hieman opetella ja kannattaa laittaa tarpeeksi kuivalle iholle. Aluksi nuukailin määrän kanssa ja näin tuote ei toiminut toivotulla tavalla. Enää en muuhun vaihda. Tuotteessa on ihanan simppeli inci lista. Jättää ihon puhdistetuksi ja pehmeäksi, ei kuivata yhtään. Onneksi meillä Suomessa on tällaista osaamista!
Olisi tulevaisuudessa mahtavaa nähdä sarjassa kasvoille tarkoitettu aurinkovoide.

Heidi Westerholm

Gentle Gel Cleanser

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